Footfall intelligence
Shows hourly demand intensity to identify peak windows, staffing needs, and high-potential zones.
Open detail page →Available Data & Insights
Representative visuals and business explanation for each data product in the catalog.
Mobility & origin-destination
Highlights strongest corridors and cross-zone movement for route planning and catchment strategy.
Audience & socioeconomic
Profiles zone-level demographic fit for campaign targeting, branch planning, and product mix strategy.
Device & digital readiness
Measures smartphone and digital behavior readiness for digital channel rollouts and API products.
Weekend patterns
Compares weekday vs weekend behavior to optimize activation windows and promotion calendars.
Catchment diversity
Quantifies inflow diversity and concentration to gauge true market reach by zone.
Affinity segments
Segments zones by behavior preferences to improve portfolio, offer design, and communication fit.
POI & commercial signals
Blends commercial and nightlife intensity to shortlist locations for retail, F&B, and mixed-use formats.
Access to More than 100 Telco Behaviour Data
Unlock a wider catalog of telecom-derived behavioral signals for segmentation, mobility patterns, digital readiness, audience affinity, and enterprise decision intelligence.
How to use this catalog
| Use case | Recommended modules | Decision output |
|---|---|---|
| New branch/site expansion | Footfall, Audience, POI, Catchment diversity | Ranked zones and confidence rationale |
| Transport and corridor planning | Mobility OD, Weekend patterns | Priority corridors and peak-time profile |
| Campaign and trade activation | Footfall, Affinity, Audience | Zone-time activation calendar |
| Digital/API readiness | Device & digital readiness, Mobility consistency | Integration and rollout prioritization |