Footfall Intelligence Catalogue

Footfall intelligence estimates how many people are present by district and hour, including dwell and repeat behavior. It supports site selection, staffing optimization, campaign timing, and zone performance benchmarking.

What this catalog contains

Hourly footfall, unique devices, dwell time, and repeat visitor indicators by district/zone.

Primary business value

Identify high-potential catchments and compare demand profiles across operating windows.

Best-fit functions

Retail expansion, branch planning, transport capacity, and activation optimization.

Data source

Aggregated and anonymized telecom mobility/usage signals.

Available Insights

InsightDescriptionTypical Decision
Evening demand hotspotDistricts with strongest 18:00-22:00 presence.Where to open/extend operating hours.
Dwell-time qualityHow long users stay in-zone by area/time window.Format fit and campaign depth.
Repeat visitationShare of returning audience across districts.Loyalty, retention, and local affinity planning.
Time-window shiftMorning vs afternoon vs evening demand changes.Staffing and inventory load balancing.

Selector & Map Explorer

Use selectors to switch metrics and focus district-level patterns on the Jakarta kecamatan map.

Business insights